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Hanns-Seidel-Stiftung im Web 2.0

Effective Social Media Strategies

The 10th of March 2016 marked the first appearance of Dave Duarte at the House of Democracy for a social media workshop which was aimed at strengthening the social media communications and audience engagement of the Hanns Seidel Foundation (HSF) and its partners The Institute for Public Policy and Research (IPPR), the Economic Association of Namibia (EAN), the Namibia Institute for Democracy (NID), Insight Magazine, CHANGE, the Namibian Newspaper, and the National Assembly.

Dave Duarte who is the founder of Treeshake in South Africa has been an educational specialist in digital media, marketing and strategy for over eleven years. He was the Programme Director at the University of Cape Town’s Graduate School of Business, where he launched the first social media strategy and mobile marketing courses in Africa. As a passionate promoter of creative side-projects, Duarte is an award winning blogger and public speaker

Throughout the workshop, participants were shown through Duarte’s strategy how organsiations can harness social media tools effectively so as to reach audiences and make them actively engage with their message.

This strategy can be applied across the social media spectrum through various platforms such as Twitter, Facebook, and Instagram. Through each step of introducing the idea, defining the audience, growing engagement, and optimising the content, participants came away from the workshop with newfound knowledge and a renewed impetus to use social media effectively to reach their audiences and engage one another.

One of the key messages that was driven home by Duarte was that of ensuring that the social media message should always remain a human one, as at the end of the day there are people who are at the receiving end of that message. 

Mr. Duarte and HSF expressed their gratitude to one another in what turned out to be a very engaging and fun workshop. Participants also gave their thanks to HSF for organising the training, and encouraged future such events that are proving to be a great success.